Book of the Day Posted Sep 26, 2017

Book of the day > The Moderns: Midcentury American Graphic Design

Book of the day > The Moderns: Midcentury American Graphic Design by Steven Heller, and Greg D'Onofrio. Published by Abrams. "In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world." @abramsbooks