(RUSCHA, EDWARD) (HOPPER, DENNIS).. EDWARD RUSCHA: FERUS GALLERY EXHIBITION POSTER - DOUBLE STANDARD. Los Angeles: Ferus Gallery, 1964. First Edition. . . Exhibition Poster. Very Good-. One sheet 13 x 10 inches printed recto only (in black and green inks on white paper), folded in quarter for mailing. This is the poster/announcement for Ruscha's second ever solo exhibition at Irving Blum & Edward Keinholz's Ferus Gallery, illustrated with a photograph by Dennis Hopper. The top half of the image is a 1961 view through a windshield of Santa Monica and Melrose Avenues looking east entitled "Double Standard"; a visual pun that coincided with this first exhibition of Ruscha's "Gasoline Station" paintings. The bottom half has the artist's name in bold, proto-Op Art lettering. This copy is flat, and in generally nice condition. There are however fifteen tiny pinholes at various locations throughout the top half, as well as a darkened brown area roughly three inches square to the left of the rear view mirror (which blends rather unobtrusively with the darkening sky). The edges of the poster show a slight toning of age, and the lower right corner a small crinkle that has flattened out over time. Considering how few of this ephemeral item probably survive today, this is a rare opportunity to own a an extraordinary, iconic piece of 60's Los Angeles art history.
Book Number: 002025

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